PPC For Law Firms
Our team has unique experience creating successful PPC campaigns for attorneys, law firms, and legal counselors. We’re looking forward to helping your medical business grow.
Law firms shouldn’t use a cookie-cutter approach. Our team utilizes a customized strategy to improve patient leads and give you time back to focus on the important things.
Our teams are experts of all things paid search. We live, eat, and breathe audience segmentation, landing page optimization, ad creative testing, bidding strategies, and all other aspects of paid search that can stretch every dollar of ad spend for your law business.
Our team has first-hand experience planning and executing robust ppc campaigns for law businesses. We understand the challenges of attribution, client retention, performance max and brand allocation split, and every other challenge under the sun that a business like your faces in the world of law.
Overview
Importance
Relevance
What We Offer
1
What is PPC for law firms?
PPC for law firms is the specific adaptation of search engine marketing to maximize new clients and improve brand visibility within the SERPs using PPC.
2
Why is PPC for law firms important?
Although PPC for law firms is just a set of best practices, methodologies, and campaign types within paid search, the knowledge and understanding of generating the most patient sign-ups is important to drive brand growth.
3
Does my law firm need PPC?
The fact of the matter is, if your law firm isn’t using PPC, you’re losing out on major business in 2024. Your competitors are using the power Google Ads to capture demand for relevant searches related to your business.
4
How is Helios different than other PPC agencies?
We’re glad you asked! Our team has worked on many medical businesses, managing hundreds of thousands of dollars in ad spend per year. We’ve created proven tests, campaign optimizations, and overall strategy that have grown new client signings for law firms. We know what we’re doing.
Google Ads For Law Firms
As Paid Search experts, we live and breathe Google Ads. Our award-winning team has built hundreds of Google Ads campaigns over the years, working with many different law businesses including law firms, attorneys, and legal counselors. We’ve grown with the technology and have been executing our clients’ goals since 2013.
We truly understand the ins and outs of Google Ads and fully embrace the push for automation and machine learning. We’ve built and optimized systems for keyword research, testing, and reporting so you can focus on running your business.
Microsoft Ads For Law Firms
We’re no stranger to Microsoft Ads. Similar to Google Ads, we’ve worked with law firms to improve their brand visibility within the Bing SERPs using Microsoft Ads PPC. We understand the nuances of Microsoft Ads and understand how to capture new client demand.
Discovery
Audit
Optimizations
Reporting
1
Discovery Call
Before we get started, it’s important we discuss your business goals and ambitions to see if we’re a good partnership match. If everything checks out, we’ll move on to the audit process.
2
PPC Account Audit
Once we begin working together, our team will review your account and give you some strategic advice and optimizations – even if you don’t end up signing with us. We’ll show you what we would do and how we would do it.
3
Optimizations
This is where the magic happens. After the audit process finishes up, we will routinely provide account optimizations and new strategic tests, updates, and any other relevant changes under the sun.
4
Ongoing Reporting
Data and transparent reporting is essential to what we do. Our ability to showcase our results in the data is why our clients love us. Our team has built comprehensive reports to give you the insights your team needs for continued growth and showcase how our campaigns have impact.