Case Study
Learn more about the tools, strategies, and techniques we use to grow our clients’ businesses.
Vaal Financial is a financial investment business that helps clients grow their portfolios through strategy and guidance. As a lead generation company, we offered to help Vaal Financial improve their their lead gen strategy by optimizing their funnel, touchpoints, and refining their approach to Google Ads.
We implemented our four step approach to decrease CPLs by 32% and increase MQLs by 112% YoY.
The Breakdown
How we helped Vaal Financial achieve its business goals.
Business Sync
During chemistry sessions, we worked very closely with the Vaal Financial to understand their core business KPIs including CPL and MQLs and their sales pipeline. We evaluated what had been working and what had not before we onboarded.
Account Audit
After auditing Vaal Financial’s Google Ads account, we discovered new ways to restructure their campaign structure, consolidate where needed, and improve their first-party data implementation to help the Google algorithm learn more effectively.
Additionally, we sent over a recommendation of over 150 negative keywords that would clean up their wasted ad spent that hadn’t converted.
Strategic Planning
Once onboarded, we embarked on a 6-month plan to continue optimizing their keyword strategy, test new ideas, and work on an automated solution to new 1P data.
We also created monthly tests to refine and test new ad copy, images, and video ideas for YouTube engagement.
Execution & Refinement
This strategy lead a to successful 112% increase in MQLs in addition to 32% decreased CPLs YoY. With our new approach to lead gen for PPC, Vaal Financial has been delighted with our strategy and continues to work with us today.
Case Study Highlights
Take a look at the main highlights from our campaigns for Vaal Financial and the metrics we were able to achieve.
32%
Decrease in CPLs
112%
Increase in MQLs